The increasing demand of customers’ expectations and innovations of technology make it challenging for business to align their operations and it can be difficult to design IT services that align with priorities, costs, risks, and responsibilities displaying clear process and cross-functional collaborations.&nbsp;Managing procedures and processes of Information Technology is essential to interconnecting between business goals and the IT Capabilities. By creating IT Service Design, organizations can have a more strategic roadmap to align their IT operational for excellence customer experience.&nbsp;<h2 class="ql-align-justify">What is a Service Design?</h2><a href="https://multimatics.co.id/training/axelos/itil-4-foundation.aspx" rel="noopener noreferrer" target="_blank" style="font-size: 18px; font-family: Poppins;">ITIL® Service Design</a> is the second stage of the ITIL® providing organizations with new IT processes and services for deployment in a live environment. Through latest frameworks and well-adjusted processes, having a proper <a href="https://multimatics.co.id/training/axelos/itil-4-specialist-create-deliver-support.aspx" rel="noopener noreferrer" target="_blank" style="font-size: 18px; font-family: Poppins; color: rgb(35, 31, 32);">IT Service Delivery</a> can bring about innovation and growth opportunities.&nbsp;&nbsp;In order to address thses processes, there are 4P’s of ITIL® Service Design, which a perspective overview that organizations should include in their IT Service Design. The 4Ps are as follows:&nbsp;<ol><li class="ql-align-justify">People : Professionals in IT services in providing business services</li><li>Processes : collection of procedures supporting the management and delivery of IT Service </li><li>Products : items of tools used in the delivery of IT services</li><li>Partners&nbsp; : vendors and suppliers involved in IT service delivery</li></ol>&nbsp;In ensuring organizations’ value stream and processes, the 4Ps of ITIL® Service Design can support organization in creating smooth operation streamlined and transparent processes. A thorough and measurable IT Service Design can build greater customer satsifactory. &nbsp;ITIL® Service Design can acted as a blueprint in assisting organisastion to design services that aligned with business outcomes, as well as managing risks, designing secure and resilient IT infrastructure, producing and maintaining plans, processes, policies, and any necessary documents to support the design of quality IT solutions.&nbsp;&nbsp;ITIL® Service Design provides a blueprint for the services. It not only includes designing of new service but also devises changes and improvements to existing ones. It also let the service provider know how the design capabilities for service management can be developed and acquired.&nbsp;Before mapping out its ITIL® Service Design, organizations should ensure these following aspects:<ol><li class="ql-align-justify">Metrics and measurement methods</li><li class="ql-align-justify">Tools and systems for service management</li><li class="ql-align-justify">Processes, roles, and competencies</li><li class="ql-align-justify">Architectures if technology and management systems</li><li class="ql-align-justify">New or modified service solutions</li></ol>&nbsp;The main objective of ITIL® Service Design process is to create high-quality services to meet the needs of the business.It is necessary for organizations to be adaptable to changing business requirements on dynamic market. Therefore, prioritizing these factors can help organization in creating effective ITIL® Service Design.&nbsp;The steps in creating ITIL® Service Design are explained as follows:<ol><li class="ql-align-justify">Design Coordination: maintaining policies, guidelines, standards, budget for service design activity</li><li class="ql-align-justify">Service Catalogue Management: designing service catalogue containing customer-centric services</li><li class="ql-align-justify">Service Level Management: ensuring service quality meet provisioned quality agreement&nbsp;</li><li class="ql-align-justify">Capacity Management: ensuring optimal and economic usage of existing resources and future capacity requirement planning</li><li class="ql-align-justify">Availability Management: ensuring the operative services meet all agreed availability goals</li><li class="ql-align-justify">IT Service Continuity Management: ensuring continuity of IT service&nbsp;(<a href="https://multimatics.co.id/training/axelos/itil-4-specialist-create-deliver-support.aspx" rel="noopener noreferrer" target="_blank" style="font-size: 18px; font-family: Poppins; color: windowtext;">https://multimatics.co.id/training/axelos/itil-4-specialist-create-deliver-support.aspx</a>) </li><li class="ql-align-justify">Information Security Management: ensuring confidentiality, integrity, and availability of data</li><li class="ql-align-justify">Supplier Management: ensuring supplier relationship and performance, as well as their management of rights and procedures</li></ol>&nbsp;ITIL® Service Design provides assistance when it comes to designing and developing services and service management practices. It ensures that the services provided are reasonable and relevant to the customers, as well as supports design principles and methods for converting strategic objectives into services and service assets portfolios. References:&nbsp;Arraj, Valerie. Compliance Process Partners LLC. ITIL®: the basics. (2013). AXELOS.&nbsp;Haryanti, Tining. Apol Pribadi (2019). E-Commerce Service Design Readiness using ITIL framework with IT Balanced Scorecard Objective (Case Study: University E-Commerce). The Fifth Information Systmes International Conference. DOI: 10.1016/j.procs.2019.11.125&nbsp;Obwegeser, Nikolaus. Daniel T. Nielsen. Nicklas M. Spandet. (2019). Continual Process Improvement for ITIL Service Operations: A Lean Perspective. Information Systems&nbsp;Management. DOI: <a href="https://doi.org/10.1080/10580530.2019.1587576" rel="noopener noreferrer" target="_blank" style="font-size: 18px; font-family: Poppins;">https://doi.org/10.1080/10580530.2019.1587576</a>&nbsp;Zomerdjik, Leonieke, Christopher A. Voss. (2010). Service Design for Experience-Centric Services. Journal of Service Research. DOI: 10.1177/1094670509351960&nbsp;

Surging consumer demands mean businesses must up their service game. ITIL® Service Design helps companies deeply understand customer expectations and build a strategic plan to streamline operations and processes.

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ITIL® Service Design for Maximum IT Operation Performance and Customer Excellence