The digital landscape is constantly evolving, with new technologies, platforms, and trends emerging regularly. In the fast-paced digital environment, businesses need to get their marketing campaigns to market quickly. However, traditional marketing plans are often rigid and inflexible. Marketing is a dynamic business area that must always adapt to the fast changing customer needs.&nbsp; Then, agile marketing allows businesses to quickly adapt to these changes and capitalize on new opportunities. Check out our <a href="https://diginovation.multimatics.co.id/" rel="noopener noreferrer" target="_blank" style="font-size: 18px; font-family: Poppins;">Digital Innovation Strategy</a> training and certification programs to support your digital transformation journey! <h2 class="ql-align-justify">Agile Marketing in a Nutshell</h2> Did you know? The Ascend2's Impact of <a href="https://ascend2.com/wp-content/uploads/2022/04/The-Impact-of-Agile-Marketing-Survey-Summary-Report-220425.pdf" rel="noopener noreferrer" target="_blank" style="font-size: 18px; font-family: Poppins;">Agile Marketing Survey Summary Report (2022)</a> shows that 68% of the respondents think that agile marketing's significance in creating a competitive advantage has "increased moderately". According to almost all marketers surveyed, in the last two years—during which many businesses have come to terms with the possibility of drastic change—agile marketing has become even more crucial for creating a competitive advantage. Not only <a href="https://diginovation.multimatics.co.id/a-solid-foundation-for-business-agility.aspx" rel="noopener noreferrer" target="_blank" style="font-size: 18px; font-family: Poppins;">disciplined agile</a> that gains many attentions in business, but agile marketing now is considered as crucial to determine business longevity. Agile marketing is a framework that employs self-organizing, cross-functional teams that work in sprints to complete tasks. It serves as a business development strategy that elevates the way of thinking and doing business, enabling businesses to react fast to change, follow market trends, and provide customers with relevant and interesting experiences. Marketing teams may quickly modify campaigns and strategies as agile marketing…<ul><li class="ql-align-justify">Focus on frequent releases</li><li class="ql-align-justify">Perform deliberate experimentation</li><li class="ql-align-justify">Commit to audience satisfaction</li></ul> <h2 class="ql-align-justify">The Core Values of Agile Marketing&nbsp;</h2> An agile marketing, as stated in the Agile Marketing Manifesto, should include the following core values: <h3 class="ql-align-justify">1. Outcome over Output</h3>Agile marketing puts customer and business needs first rather than just engaging in marketing for the sake of it. Thus, the entire team must first decide on a desired outcome. <h3 class="ql-align-justify">2. It Dispenses with Perfection</h3>Agile marketing aims to give value frequently rather than trying to launch a campaign at once. It leverages viability and efficiency, focusing on what can be implemented right away. <h3 class="ql-align-justify">3. Data and Experimentation</h3>An agile approach is data-driven, with learning comes from ongoing experimentation and strategy is determined by actual results. <h3 class="ql-align-justify">4. Cross-functional Collaboration</h3>The aim is to eliminate silos. It works toward the organization's objectives as a whole rather than a single department's goals. <h3 class="ql-align-justify">5. Responsiveness</h3>Agile’s iterative approach makes it responsive to shifting market and customer needs. <h2 class="ql-align-justify">Benefits of Agile Marketing</h2> Agile is proven to enhance <a href="https://diginovation.multimatics.co.id/future-ready-organizations.aspx" rel="noopener noreferrer" target="_blank" style="font-size: 18px; font-family: Poppins;">business operations</a> in an organization, providing faster and smoother&nbsp;bureaucracy within the organization. Agile marketing as a business development strategy is important for businesses in today's digital era as it is able to give several benefits such as: •	Increased speed and flexibilityAgile marketing provides a framework for making real-time adjustments, allowing businesses to respond to shifting market conditions and customer demands promptly. •	Improved customer experienceAgile marketing can help create personalized, engaging, and relevant content for customers. This, in turn, fosters customer engagement and loyalty, as consumers appreciate brands that meet their evolving needs. •	Data-driven decision-makingAgile marketing leverages data analytics to inform marketing decisions and optimize strategies. This data-driven approach helps businesses refine their marketing efforts and achieve better results. •	Faster time-to-marketAgile marketing streamlines processes, reducing time-to-market for campaigns and product launches. •	Iterative ImprovementAgile marketing encourages an iterative approach, where campaigns and strategies are continuously improved based on performance data and feedback. <h2 class="ql-align-justify">To Sum Up...</h2> Integrating Agile Marketing into your business strategy is a dynamic approach that can improve your ability to respond to market changes and deliver customer value. Borrowing the principles of Agile, it allows teams to be more flexible and customer-focused. References Ascend2. (2022). THE IMPACT OF AGILE MARKETING. Research Created for Marketers.&nbsp;https://ascend2.com/wp-content/uploads/2022/04/The-Impact-of-Agile-Marketing-Survey-Summary-Report-220425.pdf CoSchedule. (2022). Agile Marketing Research 2022: Agile Marketers Adapt To Changing Priorities &amp; More New Findings. CoSchedule Blog. https://coschedule.com/agile-marketing-guide/agile-marketing-research Dooley, J. (2023). Agile marketing: What it is and why marketers should care. MarTech. https://martech.org/agile-marketing-what-it-is-and-why-marketers-should-care/ SendPulse. (n.d.). What is Agile Marketing: Benefits | SendPulse. https://sendpulse.com/support/glossary/agile-marketing Vermes, K. (2022). 68% of marketers seeing agile marketing increase in importance. KoMarketing: B2B Search, Social, &amp; Content Marketing. https://komarketing.com/industry-news/68-of-marketers-seeing-agile-marketing-increase-in-importance-4488/

Agile marketing is a framework that employs self-organizing, cross-functional teams that work in sprints to complete tasks and react fast to change, follow market trends, and enhance customer experiences.

Insight

Dr. Agus Setiawan

Boost High-End Business Strategy with Agile Marketing