This program teaches customer service professionals critical skills in the areas of professionalism, communication effectiveness, service recovery techniques, and stress management principles. By providing excellent customer service, you can offset the effect of higher prices by offering a better customer experience. Employees who are properly trained and demonstrate professional customer service skills can significantly improve customer satisfaction and brand royalty. This helps the business to retain customers and improve profits. It costs less to retain loyal customers than to acquire new ones.
Service Excellence for Front Liners
Program Objectives
Program Modules
- Concept of service excellence
- Benefits of customer service excellence
- Using customer service excellence to build competitive advantage
- Recognizing shift from product-centric to a customer-centric organization
- Customer journey mapping
- Identifying customer expectations before, during, and after-sales
- Adding value through customer service
- Customizing customer service
- Identifying the loyalty ladder
- Customer loyalty
- Customer lifetime value
- Designing referral programs
- Real-world examples of loyalty programs
- Customer experience index
- Customer feedback communication channels
- Use of innovation in enhancing customer experience
- Strengthening sales team
- Using technology: chatbots, data analytics, artificial intelligence
- Multi-channel servicing
- Developing communicators
- Developing empathy and connect
- Working on response time
- Product knowledge
- Identifying key performance indicators
- Qualitative methods of recognizing customer needs
- Quantitative methods of recognizing customer needs
- Developing mindset among the team
- Increasing employee engagement through leadership
- Prioritizing on building customer relationships
- Creating accountability team