Diginovation | Syllabus

Sales Management for FMCG

This program is specially designed for those who are interested in developing their skills in sales management for FMCG (Fast Moving Consumer Goods) industry. This program provides the participants with all the essential skills needed in acquiring selling skill, such as understand sales process, market research and intelligence, build customer database, promotional activities in supermarket channel, and sales KPIs.

Program Details

Durations

The program is a 2-day intensive training class.

Method of Delivery

This program will apply different methods of delivery to ensure the optimum absorption of the material, such as interactive lectures, group discussion, and case study analysis.

Who Should Attend?

The program is specially designed for sales executives in FMCG industry with or without prior knowledge in selling and sales management.

Program Objectives

After completing this program, participants will be able to:

Understand and do the sales process
Understand how to do market research and intelligence to improve customer segmentation
Build customer database effectively and efficiently
Create effective promotional activities in modern trade channel
Understand the sales’ KPIs and metrics to improve performance