<p><span style="color: rgb(111, 111, 111); font-size: 20px;">Data analytics is a data science. If business intelligence is the decision making phase, then data analytics is the process of asking questions. Data analytics initiatives can help businesses increase revenues, improve operational efficiency, optimize marketing campaigns and customer service efforts, respond more quickly to emerging market trends and gain a competitive edge over rivals. You set up a business intelligence initiative, but you do data analytics.</span></p>

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Data analytics is a data science. If business intelligence is the decision making phase, then data analytics is the process of asking questions.

Data Analytics