Campus Affiliate | Syllabus
Certificate in Sales Management Associate (CSMA)
Mastering key account management is the key to generate higher revenue and profitability. Therefore, this Sales Management training program is develop to help participants improve the business performance within their organization by focusing in the sales resources to retain customers and building a detailed understanding of customers’ specific requirements.
Program Details
Durations
This program is a 4 days of intensive training class.
Method of Delivery
The program provided by Multimatics will be delivered through interactive presentation by professional instructor(s), group debriefs, individual and team exercises, behavior modelling and roleplays, one-to-one and group discussion, case studies, and projects.
Who Should Attend?
This course is designed for students, lecturer, sellers, business owners, distributors, and those involved in the sales process.
Program Objectives
At the end of the program, the participants will be able to:
- Analyze the business situation by performing a good regional analysis to get sales opportunities and build the next sales strategy
- Analyze customer needs according to the target segment and find out the strengths and weaknesses of competitors
- Analyze and develop strategies in managing outlets by prioritizing the service side, and able to build a priority scale of managed outlets
- Create a ratio analysis and sales activity in order to better understand the strengths and weaknesses of the sales teams
Examination Details
The participants will be given full of hands-on exercises and practices in this program as an assessment to evaluate their knowledge and skills. Certification will be awarded by Logical Operations upon the completion of study and the passing of the exam with a minimum of 70%.
Program Modules
Introduction to Sales Management
Topic Covered
- Role and importance of sales management in organizations
- Key responsibilities of a sales manager
- Overview of the sales management process
- Differences between sales and marketing