&lt;p&gt;This Digital Marketing program is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.&amp;nbsp;&lt;&#x2F;p&gt;

This Digital Marketing program is to provide students with the knowledge about business advantages of the digital marketing

<ul><li class="ql-align-justify">Welcome to Digital Marketing&nbsp;</li><li class="ql-align-justify">The Digital Marketing Framework&nbsp;</li><li class="ql-align-justify">Creating Initial Digital Marketing Plan&nbsp;</li><li class="ql-align-justify">SWOT Analysis&nbsp;</li><li class="ql-align-justify">What: Your Business&nbsp;</li><li class="ql-align-justify">Who &amp; When: Your Customer&nbsp;</li><li class="ql-align-justify">Where: Marketing Channels&nbsp;</li><li class="ql-align-justify">Why: Marketing Objectives &amp; KPIs&nbsp;</li></ul>

Marketing Fundamentals

<ul><li class="ql-align-justify">Plan Your Content Strategy&nbsp;</li><li class="ql-align-justify">Create Content&nbsp;</li><li class="ql-align-justify">Distribute &amp; Promote Content&nbsp;</li><li class="ql-align-justify">Optimize Website UX &amp; Landing Pages&nbsp;</li><li class="ql-align-justify">Measure Impact&nbsp;</li><li class="ql-align-justify">Jobs in Content Marketing&nbsp;</li></ul>

Content Strategy

<ul><li class="ql-align-justify">Social Media Landscape, Channels &amp; Content&nbsp;</li><li class="ql-align-justify">Implement &amp; Monitor Campaigns&nbsp;</li><li class="ql-align-justify">Measure Impact&nbsp;</li><li class="ql-align-justify">Jobs in Social Media Marketing&nbsp;</li></ul>

Social Media Marketing (Organic)

<ul><li class="ql-align-justify">Intro to Social Media Advertising&nbsp;</li><li class="ql-align-justify">Platforms for Social Ads&nbsp;</li><li class="ql-align-justify">Facebook - Getting Started, Create Ad Sets, Create and Manage Ads&nbsp;</li><li class="ql-align-justify">Jobs in Social Media Advertising&nbsp;</li></ul>

Social Media Advertising (Paid)

<ul><li class="ql-align-justify">How Search Works&nbsp;</li><li class="ql-align-justify">Keywords&nbsp;</li><li class="ql-align-justify">On-Site SEO: Optimize UX &amp; Design&nbsp;</li><li class="ql-align-justify">Off-Site SEO: Link-building&nbsp;</li><li class="ql-align-justify">SEO Audit &amp; Future of SEO&nbsp;</li><li class="ql-align-justify">Jobs in SEO&nbsp;</li></ul>

Search Engine Optimization (SEO)

<ul><li class="ql-align-justify">Adwords &amp; Keyword Selection&nbsp;</li><li class="ql-align-justify">Create Text Ads&nbsp;</li><li class="ql-align-justify">CPC Bidding&nbsp;</li><li class="ql-align-justify">Navigate AdWords&nbsp;</li><li class="ql-align-justify">SEM Metrics &amp; Optimization&nbsp;</li><li class="ql-align-justify">Jobs in SEM&nbsp;</li></ul>

Search Engine Marketing with AdWords (SEM)

<ul><li class="ql-align-justify">How Do Display Ads Work?&nbsp;</li><li class="ql-align-justify">Display Ads &amp; Targeting&nbsp;</li><li class="ql-align-justify">Sales Models&nbsp;</li><li class="ql-align-justify">Display Ads in AdWords&nbsp;</li><li class="ql-align-justify">Video Advertising&nbsp;</li><li class="ql-align-justify">Jobs in Display Advertising&nbsp;</li></ul>

Display Advertising

<ul><li class="ql-align-justify">Email List Generation&nbsp;</li><li class="ql-align-justify">Create an Effective Email Campaigns&nbsp;</li><li class="ql-align-justify">Create an Email Plan&nbsp;</li><li class="ql-align-justify">Measure Results&nbsp;</li><li class="ql-align-justify">Jobs in Email Marketing</li></ul>

Email Marketing

<ul><li class="ql-align-justify">Get Oriented in Google Analytics&nbsp;</li><li class="ql-align-justify">Understand Your Audience&nbsp;</li><li class="ql-align-justify">Evaluate Acquisition&nbsp;</li><li class="ql-align-justify">Understand Behavior&nbsp;</li><li class="ql-align-justify">Evaluate Conversions&nbsp;</li><li class="ql-align-justify">Optimize Campaign Budgets&nbsp;</li><li class="ql-align-justify">Jobs in Marketing Analytics&nbsp;</li></ul>

Certificate in Digital Marketing (CDM)

Examination

Program Objectives

Program Modules

Enhance Your Academic Journey with Us!

Certificate in Digital Marketing (CDM)

Examination

Program Objectives

Program Modules

02Content Strategy

03Social Media Marketing (Organic)

04Social Media Advertising (Paid)

05Search Engine Optimization (SEO)

06Search Engine Marketing with AdWords (SEM)

07Display Advertising

08Email Marketing

09Measure & Optimize with Google Analytics

.css-13o7eu2{display:block;}Enhance Your Academic Journey with Us!

Enhance Your Academic Journey with Us!