Certificate in Digital Marketing (CDM)

This Digital Marketing program is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently. 

Target Audience

Target Audience

Beginners, Students, Fresh Graduates, Lecturers, Marketing Personnel and more. 

Duration

Duration

This program is a 3 days of intensive training class. 

Method Of Delivery

Method of Delivery

The program provided by Multimatics will be delivered through interactive presentation by professional instructor(s), group debriefs, individual and team exercises, behavior modelling and roleplays, one-to-one and group discussion, case studies, and projects. 

Examination

Program Objectives

Program Modules

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